たんぶるうぇぽん


たんぶらないうぇぽん


よく「アバターの服なんかにお金を払うのが理解できない」なんて話が聞かれますが，要は，ゲームを遊んでない人は，ゲーム内（コミュニティ）の経験価値が分かってないということなんですかね。物質的な面での価値で判断しているから，価値がないと感じる。
　一方，そのゲームを遊んでいる，コミュニティに参加している人にとっては，体験や活動という心理的な価値を見いだしているので，それに対してお金を払っているんだという。
—4Gamer.net ― 「人はなぜゲーム内アイテムにお金を払うのか」 デジタルジェネレーションが生んだ新しい経済価値について，成蹊大学の野島美保氏にあれこれ聞いてみた（Second Life） (via otsune)
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